Artificial tan is enjoying growing commercial success, especially with young consumers influenced by aesthetic standards broadcast online. While the self-tan market is expected to reach almost 750 million pounds in the United Kingdom by 2027, a disturbing practice developed on the sidelines of regulated circuits: the use of self-tanning nasal sprays containing Melanotan II. These products, easily purchased on the Internet or via social networks, escape health controls by pretending to be cosmetics while they deliver a pharmacologically active substance.
The disturbing shadow of nasal sprays at Melanotan II
The dissemination of nasal sprays at Melanotan II reveals the worrying flaws in the regulation of so-called “cosmetic” products in the United Kingdom. Melanotan II is a prohibited substance in drugs because of its potentially serious effects. Nevertheless, it continues to circulate under cover of aesthetic use. This subtracts it from strict controls normally required for health products. These sprays, sold online or in store under attractive appellations, are actually chemical mixtures injected into the body via nasal mucous membranes, without test protocol or medical surveillance.
Regulatory confusion is central. These products are in a gray area between cosmetics and active substance. However, cosmetics are supposed to act on the surface, without altering the biological functions of the body. This is clearly not the case here. By classifying them as simple cosmetics, manufacturers escape the obligations of clinical tests, precise labeling or traceability. This makes the identification of side effects all the more complex.
The health authorities fear a domino effect. The more these products gain in visibility, the more they are commonplace, including in users without information on real risks. The promotion of these sprays is part of a commercial logic which favors appearance to the detriment of security. In the absence of suitable regulation, these substances infiltrate the market and the human body with disconcerting ease. They transform a simple beauty gesture into a sanitary threat.
A proliferation on social networks
On platforms such as Tiktok, Instagram or Facebook, self -tanning nasal sprays benefit from massive and non -supervised visibility. Their highlighting is based on a well -established marketing strategy: fast transformation videos, effortless tank promises, and colorful packaging evoking candy or fruity perfumes. These products, often flavored with strawberries, bubblegum or fishing, are thus presented as trendy accessories. And not as risky chemicals. This communication blurs the perception of real dangers, especially in adolescents, constituting the main target of these content.
The influence of content creators is decisive in this proliferation. By focusing on virality and proximity to their audience, some influencers openly recommend the use of these sprays, without mentioning their illegal or not tested character. This lack of transparency, even this disinformation, contributes to normalizing the use of products however prohibited for sale as medicines. Richard Knight, from CTSI, underlines at Guardian that even influencers do not measure the risks they encourage in others.
Comparison with the explosion of disposable electronic cigarettes is not trivial. As with vapes, targeted marketing, attractive flavors and online availability promote rapid and massive adoption, in defiance of health consequences. The absence of moderation and control over these platforms makes any prevention difficult. This phenomenon could mark the start of a new global digital public health crisis.
An edifying testimony and unknown effects
Edith Eagle's testimony, relayed by the Bbcillustrates in a concrete way the dramatic consequences that self -tanning nasal sprays can have. Resident of King's Lynn, Norfolk, this mother bought a product on the internet in the hope of obtaining a tanned complexion before going on vacation, in April 2023. Thinking to make a trivial aesthetic choice, she quickly found herself in a critical situation. Hospitalized urgently from the second day of her stay, she says: ” I can't even explain it, but I was sufficient from the inside. It was as if I was drowning in my own body ».
Edith completely ignored that the product she had used was unauthorized and not tested. She confides that she has not read a warning on the packaging and having found no information on the ingredients. This total absence of transparency has strengthened the severity of its case. She now hopes that her story will alert other people. “” I am happy that a warning was launched. You need zero tolerance for these products ».
His testimony also has a personal impact. Her 16 -year -old daughter, whom she describes as a “tanning addict”, had already used this type of spray. After seeing her hospitalized mother, she decided to never touch it again. “” Health is so much more important than being tanned for some Instagram photos “Concludes Edith. A comment that highlights the worrying trivialization of these risk practices.
Calls to a national response against these self -tanning sprays
The trivialization of self-tanning nasal sprays reveals a regulation problem far beyond the United Kingdom. Also in France, Melanotan II is prohibited, but these products continue to circulate, in particular via the Internet and social networks. The National Medicines Safety Agency (ANSM) regularly alerts the risks linked to these unauthorized substances. Unfortunately, the lack of control over the digital sales channels allows these products to bypass the law. As is the case in the United Kingdom.
Faced with this proliferation, the Chartered Trading Standards Institute calls for a coordinated response, on a national and European scale. He requires increased vigilance, better online sales supervision, and a systematic reporting of suspicious products. Gary Lipman, from the Sunbed Association, says that ” These sprays have no room in a professional tanning salon ». He supports the #Costofbeauty awareness campaign.
The French authorities share this concern and invite consumers to point out any illegal product via platforms such as signalconso. Health professionals, on the other hand, call to favor supervised, tested and ingestion solutions.
While the aesthetic pressure is always more on young audiences, these products represent a avoidable risk. A reinforced regulatory action, accompanied by collective vigilance, remains today essential to stop their trivialization and protect public health on both sides of the Channel.

With an unwavering passion for local news, Christopher leads our editorial team with integrity and dedication. With over 20 years’ experience, he is the backbone of Wouldsayso, ensuring that we stay true to our mission to inform.




