It is a thunderclap in the world of streaming and surely a huge blow on the head of the dubbing industry. Indeed, on March 5, 2025, Amazon announced that the AI would make its arrival on Prime Video in order to double certain content.
“” “To make its vast streaming bookstore accessible to more users, Prime Video will start to offer dubbing with AI on films and series that would not have been doubled”Could we read in the press release from the Internet giant.
A decision that is surprised, but that would not make Jeff Bezos' business the first Cador of Streaming to offer such an offer.
Indeed, the first platform to have made the big leap in the world of dubbing by IA is YouTube. Automatically, videos posted in English, like those of Mr Beast, can now be automatically translated for French -speaking foreign, Hispanophone, Japanophone, German -speaking or Lusophone audiences for example.
Conversely, a video posted in French by French youtubers like Squeezie or Amixem can only be doubled in English. It was in December that YouTube launched this new offer. It remains to be seen whether it will allow certain youtubers to develop an audience beyond their linguistic borders.
AI in executioner of doublers?
For almost a year now, the dubbing world has gone to disappear in favor of AI. In France, in May 2024, the #TouchePasàmavf movement was launched and staged many great dubbing figures like Brigitte Lecordier, the legendary voice of Son Goku, Donald Reignoux, the twofold of Andrew Garfield, Jesse Eisenberg or La Voix behind Titeuf, Adeline Chetail, La Voix de Zelda, or Benoît Allemane, by Morgan Freeman.
Today, they believe that their work in the entertainment industry is threatened by a technology that, according to them, steals their voice.
Recently, the film Armor With Sylvester Stallone was teased on the social networks of cinematographic society Light ventures.
And what was not the outcry of this diffusion. Indeed, while Alain Dorval, awarded doubler of the Rocky or Rambo interpreter, died in February 2024, the company decided to double the American actor by a voice supposed to resemble that of the French but generated by IA.
It's simple, Internet users were unanimous: they hated.
Source : Cnews
With an unwavering passion for local news, Christopher leads our editorial team with integrity and dedication. With over 20 years’ experience, he is the backbone of Wouldsayso, ensuring that we stay true to our mission to inform.
